Valla – Our Story
Valla was born from a partnership between two friends who have lived and breathed grassroots sports for over 25 years — as players, teammates, and managers.
Like many grassroots teams, we wore the same tired, generic kits season after season. Cheap fabrics, uninspired designs, and no real identity. Nothing that made you feel proud to put it on. Nothing that felt like us.
When we moved into managing clubs, we realized there were only two options:
Stick with major brands and choose from the same recycled templates and colorways… or take a risk on a lesser-known supplier for full customization, only to be let down by poor communication, limited creative input, and unreasonably high prices.
So we created Valla.
Valla – Our Mission
To give grassroots teams access to fully custom, professional-quality kits without the premium price tag or the corporate disconnect.
With Valla, every club works directly with one of our in-house designers through a hands-on, collaborative process — real back-and-forth, real creative input, real identity. All at the same price you’d expect to pay for a generic stock design.
Because grassroots teams deserve more than hand-me-down templates.
We want every club, every player, and every community to feel proud stepping onto the pitch — wearing something that reflects who they are, where they come from, and what they stand for.
We’re building a new era of grassroots sports - From the Ground Up.
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